Athletix CBD was interested in creating a digital-first business model to sell their athlete-focused CBD oil product and was looking for a full-service digital partner to take them from concept/design through social media and inventory management.
Athletix CBD Oil is proprietary blend of full-spectrum hemp derived CBD oil and various supplementary vitamins and nutrients. Our team was tasked with creating a website that’s primary goal was to entice consumers to purchase this product while educating them about the benefits of CBD.
To bring Athletix and CBD oil in general into the public consciousness, our in-house social media team devised a strategy to grow the brand’s social media presence and use it as the company’s primary lead generation source. Our social media management team worked closely with the brand to create a unique voice on Instagram and Facebook to encourage continuity across the company’s messaging.
Because CBD oil is a product that is not fully saturated in the market and there is some misunderstanding about the details of it, we found it essential to ensure that the potential consumers of Athletix were properly educated about the product. Just giving high level information about the product was not enough, so our team created multiple opportunities throughout the site to learn about the scientific aspects of the product as well as a more in-depth review of the benefits.