Bill Baron’ Specialty Foods specializes in providing quality seasoning blends using the highest possible standards for all your favorite beef, poultry, fish, and vegetarian dishes. Formerly a wholesale seller of his spices, Bill decided that it was time to reach his loyal customers directly, and asked Two Words to help him build the ideal online shopping experience.
Since Bill Baron’s Specialty Foods is an e-Commerce website, we had to implement ways to drive customer interest in the site and engage them with the brand. We used the color scheme and amazing pictures of food made with Baron’s seasoning to show that the company offers more than just seasonings. Baron’s Specialty Food is a way to express yourself through food!
One of the most prominent features on the site is the Recipes Page. The team at Bill Baron’s has put together some amazing recipes featuring their products, and it was our goal to make sure that users could easily find and purchase the products after falling in love with a recipe. The site is optimized for mobile purchasing and makes it an enticing experience for the brand’s target consumer to purchase anytime.
In order to reach more potential customers, we had to make the website look colorful and engaging. Highlighting the delicious and savory pictures of food and the bright colors peaks the users interest and makes them want to keep scrolling and find out more about the company’s unparalleled products.