A storied waterfront members-only club, Mamaroneck Beach and Yacht Club undertook a full scale rebranding and renovation of its facilities and needed to build a digital presence that mirrored the elegance of the new club. The goal of the website is to showcase the newly revamped facilities and start a membership drive to bring new members to the club.
While the club has been continuously operating on the Long Island Sound in Westchester County for almost 90 years, the club wanted to remake it’s image as a place where people could come to appreciate the serene landscape of the area with modern amenities. We were tasked with designing a website that both captured the history of the location, while also presenting the club as a modern place that appeals to a younger demographic.
Mamaroneck Beach and Yacht Clubs is a multi-faceted club that incorporates a private waterfront, swimming pool, lunch options, and a full service catering and event space and the website needed to demonstrate this breadth of possible experiences. We wanted to convey to potential members that the club is an expansive club that offers luxury experiences at every turn so we incorporated vivid imagery and videos throughout the site.
With membership steady declining over the previous few years, Mamaroneck Beach and Yacht Club, now under new ownership and management, needed to find a way to captivate new potential members and expand their reach beyond the local neighborhood. We undertook a series of email and social media marketing campaigns throughout their first summer and doubled the number of memberships from prior to the start of the summer season.