Yoshion Official
Fashion / E-Commerce

An Online Storefront for Emerging Yoga Fashion Brand

Without ever having any website or previous digital presence, YoShion reached out to us to develop an online store for their trend-setting yoga and fitness fashion brand. With such lurid designs, we knew we had to craft an online storefront that was as unique and impactful as their clothing.

What We Did

  • User-Experience (UX)
  • Web Design
  • Web Development
  • e-Commerce

Capturing the Brand’s Ethos

Our team took inspiration from their colorful patterns and sleek designs to build an e-Commerce platform that reflects the spirit of the brand. YoShion is not just a clothing brand, but a representation of a lifestyle that balances fitness, fashion, and mental well being.

Making Buying Simple

To give customers the full impression of the YoShion lifestyle, we added an experiential feature that allows the user to view the clothing from all angles and get a better feel for the active-wear. The site is optimized for mobile purchasing and makes it an enticing experience for the brand’s target consumer to purchase anytime.

Creating Engagement with the Customer

YoShion’s national reach meant that we had to develop an e-Commerce platform that could allow users to place and receive orders across the country. To reach a younger, national market, we integrated the company’s Instagram feed onto the page to foster social media interaction with the brand.

Matt Perasso
Brookbush Institute